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Pelin Thorogood Discusses Multi-touch Points Of Co

  • Pelin Thorogood - Lecture - Schulman and
  • Throughout her career, Pelin Wood Thorogood has been in the forefront of emerging technologies and t...
  • There is one thing a lot of marketers forget. They may look at the last point of communication or o...
  • 11/1/2010

Pelin Thorogood Discusses Difference Between Outbo

  • Pelin Thorogood - Lecture - Schulman and
  • Throughout her career, Pelin Wood Thorogood has been in the forefront of emerging technologies and t...
  • So, seriously, we've all been using these old world techniques for a long time. What they're about ...
  • 11/1/2010

Pelin Thorogood Uses Whole Foods Anecdote For Usin

  • Pelin Thorogood - Lecture - Schulman and
  • Throughout her career, Pelin Wood Thorogood has been in the forefront of emerging technologies and t...
  • So, going back to Whole Foods, they made content relevant. Then, what they've done, they did not sa...
  • 11/1/2010

Pelin Thorogood States Social Media Enables You To

  • Pelin Thorogood - Lecture - Schulman and
  • Throughout her career, Pelin Wood Thorogood has been in the forefront of emerging technologies and t...
  • So, now that we have a better sense of what people are saying about your company, about the topic th...
  • 11/1/2010

Pelin Thorogood States Simple Web Analytics Are No

  • Pelin Thorogood - Lecture - Schulman and
  • Throughout her career, Pelin Wood Thorogood has been in the forefront of emerging technologies and t...
  • A lot of people have been doing it for many years now because that is why you have a website. First...
  • 11/1/2010

Pelin Thorogood Provides Explanation of Customer 2

  • Pelin Thorogood - Lecture - Schulman and
  • Throughout her career, Pelin Wood Thorogood has been in the forefront of emerging technologies and t...
  • So, we talked at the beginning that the customer is changing. And it really, really is. Social med...
  • 11/1/2010

Pelin Thorogood Explains Inbound And Outbound Mark

  • Pelin Thorogood - Lecture - Schulman and
  • Throughout her career, Pelin Wood Thorogood has been in the forefront of emerging technologies and t...
  • Inbound is about findability. It's about creating relevant content so people find you. Outbound is...
  • 11/1/2010

Pelin Thorogood Explains Importance Of Relevant Co

  • Pelin Thorogood - Lecture - Schulman and
  • Throughout her career, Pelin Wood Thorogood has been in the forefront of emerging technologies and t...
  • Relevant content is what's really key to both findability as well as to engagement and the community...
  • 11/1/2010

Pelin Thorogood Explains Web Analysis Metrics

  • Pelin Thorogood - Lecture - Schulman and
  • Throughout her career, Pelin Wood Thorogood has been in the forefront of emerging technologies and t...
  • How to actually measure the effectiveness of your various campaigns once people come to your website...
  • 11/1/2010